Brands in Times of Constant Change

Brands in Times of Constant Change

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Product Description

The world is in a constant state of crisis — with brands right in the middle of it. Whether it is climate change, artificial intelligence, political conflicts, or societal upheavals: companies must act faster, more flexibly, and more responsibly than ever before, while remaining profitable at the same time. But how does modern brand management navigate a brand through these challenging times? What is needed are strategic approaches that enable a future-proof brand management without neglecting the pressing social, ecological, and economic challenges of our time. All of this is critically discussed and reflected by the two authors in this book. In addition to the fundamentals of strategic brand management, they explain—using examples and visionary concepts—what holistic brand management looks like today and in the future. In this context, the fundamental societal role of brands, as well as the political and ethical dimensions of economic action in general, are also addressed. Because at this turning point in time brands must broaden their horizons, recognize and successfully master the complex social, ecological, and economic challenges of the present in order to secure and shape their own future.

Product Specifications

SourceFeedType Shopping
CustomLabel1 EN
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CustomLabel0 Daniel Neye; Joachim Bongard
Gtin 9783658498993
Availability in stock
AdvertiserName SpringerLink Shop INT
ProductType
  • Books > Business and Management
IsBundle No
Condition New
Adult No
Material eBook
SalePriceEffectiveDateEnd 2026-09-02T02:59:59.999Z
CustomLabel2 Springer
SalePriceEffectiveDateStart 2026-06-03T03:00:00Z
ItemListName EN

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